B2B Email Campaign for IT Leads

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I need a self-contained email marketing campaign that consistently books qualified meetings for our software-development consulting practice. The entire program must be geared toward mid-size companies and structured purely for lead generation—no broad brand storytelling, no newsletters—just a clear path from first touch to booked call. Here’s the flow I’m envisioning. You research and curate a clean list of decision-makers (CTOs, VP Engineering, Product Owners, etc.), craft a concise multi-step sequence that highlights our custom software development strengths, and automate delivery through a platform you’re comfortable with—Mailchimp, HubSpot, Lemlist, Apollo, or a comparable tool. Personalisation is essential; each message should feel one-to-one whil...

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