Memoir Awareness Marketing Campaign - 15/10/2026 20:37 EDT

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I’ve just released my first book, “The Die Happy Tour,” the true story of my friend John Bjorlie, who chose to leave cancer treatment and spend his final months reconnecting with friends and family—often through the shared language of golf. My main goal right now is to spread the memoir’s message of living deliberately, not simply to push sales numbers. The audience I need to reach is the broad community of memoir lovers—readers who appreciate intimate, uplifting real-life stories. While golf and cancer advocacy circles are natural pockets of interest, the campaign should speak first to people who browse memoir shelves looking for a moving narrative. I’m leaning on two primary channels: • Social media platforms (Facebook, Instagram, TikTok,...

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