Google Ads Lead-Gen Specialist

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I run several US-focused accounts that rely on Google Search to bring in real, qualified enquiries. From healthcare practices to SaaS start-ups and local retailers, the verticals shift constantly, so I need someone who can own performance no matter the niche and drive both B2B and B2C leads—not just clicks. Here is what taking ownership looks like: • Build and launch Search campaigns from scratch: granular keyword research, tightly themed ad groups, compelling RSA copy, extensions and negative lists. • Implement and audit conversion tracking in Google Tag Manager and GA4 so every call, form or demo request is captured. • Optimise daily: bid adjustments, query mining, A/B tests on headlines, automated rules and smart bidding where it makes sense. • Report w...

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