Beauty Platform UX Overhaul
I need a fresh, intuitive experience for our beauty-focused web platform so customers can glide from discovery to checkout without friction. The current f…
Offer description
I need a fresh, intuitive experience for our beauty-focused web platform so customers can glide from discovery to checkout without friction. The current flow feels dated and cluttered, so I want to tighten navigation, elevate aesthetics, and refine core functionality in one coherent pass. Customers are the heart of the site, and their biggest pain point is finding the right products quickly. That means the product search and recommendation engine must feel smarter, faster, and visually engaging—surfacing shades, styles, and bundles with minimal clicks. Alongside that, menus, filters, and micro-interactions should guide users naturally instead of forcing them to hunt. You’ll start by auditing the existing journeys, then produce low-fidelity wireframes that solve the structural...
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