Facebook Lead-Driving Campaign

Offer description

The task is to plan, build, and optimise a Facebook campaign whose single purpose is to generate leads or direct sales. I will supply product information, existing brand assets, and access to the Facebook Business Manager account; everything else—from audience research and pixel installation through creative concepts, split-testing, budget pacing, and weekly reporting—needs to be covered in your workflow. Key deliverables • Full funnel strategy document (objective: leads/sales) • Ad account and pixel set-up or clean-up • Two to three campaign structures with ad sets, creatives, and copy ready to launch • Clear tracking sheets and a concise weekly performance summary highlighting CPL or ROAS Acceptance criteria • Campaigns go live without Fac...

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