Offer description

I need a performance-driven specialist who can set up, manage, and continually optimise lead-generation campaigns on both Google Ads and Meta Ads. The offer we’re promoting is a digital product, so conversion tracking and funnel attribution must be airtight. Here’s what I expect: • Strategic research to identify profitable keywords, audiences, and creative angles. • Full campaign build-out in Google Ads (Search, Display, and, if viable, YouTube) and Meta Ads (Facebook & Instagram). • Accurate event tracking through Google Tag Manager, GA4, and Meta Pixel so every form fill or checkout is recorded as a conversion. • Ongoing A/B testing of ad copy, creative, targeting, and bidding, with weekly optimisation sprints. • Clear, actionable repor...