Tourism PPC Setup & Optimization
I’m ready to launch paid-search campaigns for three experiences—London Ghost Tour, Jack the Ripper Walk, and Rome-with-a-Chef Cooking Classes—and I need a…
Offer description
I’m ready to launch paid-search campaigns for three experiences—London Ghost Tour, Jack the Ripper Walk, and Rome-with-a-Chef Cooking Classes—and I need a PPC specialist to get them live on Google Ads, then keep them performing at their best. Phase 1: Campaign build • Create the full account structure in Google Ads, grouping each experience separately. • Use solid, industry-standard tourism keywords (I don’t have a list) and craft engaging ad copy that speaks to travelers’ curiosity and urgency. • Set the campaigns to target both the right locations (London or Rome, plus relevant feeder markets) and traveller-focused demographics/affinities. • Configure tracking so we can see bookings and key funnel actions in real time. Phase 2: ...
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